Word is a new festival that will take place for the first time in 2024 in Odense. Here you will be able to enjoy everything from poetry slam to science talks, and get new inputs and viewpoints about your own life and society.

The dynamic logo is an interpretation of all the different things that words can express. The two brackets act as a constant frame, and is a visual clue taken from the phonetic alphabet.

The visual identity is to a large extent typographical, with a custom typeface made especially for Word Festival. The typeface is a quite neutral grotesque, with small organic traits inspired by the fleur de lis - also known as the Odense Lily, adding character, warmth and personality.